Which of the following is NOT identified in your text as a factor that influences media selection?
A)audience selectivity
B)cost per contact
C)use of cooperative advertising
D)reach

Name: Which of the following is NOT identified in your text as a factor that influences media selection? A)audience selectivity B)cost per contact C)use of cooperative advertising D)reach
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Question

Quizplus · Accepted Answer

If cooperative advertising is available,manufacturers usually allow use of these dollars in any media.

Which of the Following Is NOT Identified in Your Text