Which type of advertising is an arrangement under which a manufacturer pays a percentage of the advertising cost for an ad that a retailer places for the manufacturer's brand?
A)advocacy
B)comparative
C)institutional
D)cooperative

Question

Quizplus · Accepted Answer

This type of advertising is called cooperative advertising. In this arrangement, the manufacturer and retailer work together to promote the manufacturer's brand, with the manufacturer covering a percentage of the advertising costs.

Which Type of Advertising Is an Arrangement Under Which a Manufacturer