What is the term for any form of impersonal, sponsor-paid, one-way mass communication?
A)publicity
B)advertising
C)public relations
D)direct marketing

Question

Quizplus · Accepted Answer

Advertising is the term used for any form of impersonal, sponsor-paid, one-way mass communication. Publicity may be one-way, but it is not always paid for by the sponsor. Public relations often involves two-way communication and may not always be sponsor-paid. Direct marketing is more personalized and targeted, involving two-way communication.

What Is the Term for Any Form of Impersonal, Sponsor-Paid