Which of the following statements best describes comparative advertising?
A)Comparative advertising is highly effective in Arabic countries.
B)Comparative advertising is often used for new products.
C)Comparative advertising is often used for products experiencing strong growth.
D)Comparative advertising is highly regulated and is illegal in certain countries.

Question

Quizplus · Accepted Answer

Comparative advertising is a marketing strategy that compares the brand or product being advertised with one or more competing brands. It is a highly regulated advertising technique and is illegal in some countries, such as France and Norway, and tightly controlled in others, such as the United States. Therefore, option D is the correct statement that best describes comparative advertising.

Which of the Following Statements Best Describes Comparative Advertising