In a speech,David Poirier,chief information officer of Hudson's Bay Company,a Canadian retailer,said,"We [Hudson's Bay Company] had all kinds of data in different places.We didn't have a single view of the customer until we focused on finding one method to manage relationships with our customers." What would Hudson's Bay use to profile customer segments for better CRM marketing efforts?
A)a data mart
B)a customer information system
C)a data warehouse
D)a data mining system

Question

Quizplus · Accepted Answer

A data warehouse is essentially a very large,corporate-wide database,culled from a number of legacy systems,such as order fulfillment,distribution,and sales,already in place within the organization.

In a Speech,David Poirier,chief Information Officer of Hudson's Bay Company,a