When viewed as an interaction between the organization and the customer,a transaction can produce all of the following customer data EXCEPT which of the following?
A)information about the customer's relationship with other customers.
B)past purchase history.
C)information about the customer's relationship with the organization.
D)average amount spent on purchases.

Question

Quizplus · Accepted Answer

A transaction cannot provide information about the customer's relationship with other customers as it only involves the interaction between the organization and the specific customer involved in the transaction. Past purchase history, information about the customer's relationship with the organization, and average amount spent on purchases can all be gleaned from a transaction.

When Viewed as an Interaction Between the Organization and the Customer,a