Which of the following statements best describes customer data?
A) Customer data should be accumulated over the customer's entire life span with the organization.
B) Once customer data are gathered,the information is owned by the organization,which can use this information any way it seems fit.
C) Customer data are unaffected by the internal process of empowerment.
D) Customer data from point-of-sale touch points are not needed if information is centralized.
Correct Answer:
Verified
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