What is the term for the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behaviour?
A)economic value
B)involvement
C)opportunity cost
D)temporal cost

Question

Quizplus · Accepted Answer

The term for the amount of time and effort a buyer invests in the search, evaluation, and decision processes of consumer behaviour is called involvement. Involvement refers to the degree of personal relevance a consumer finds in pursuing and evaluating product-related information.

What Is the Term for the Amount of Time and Effort