Which of the following strategies is a marketing manager most likely to follow to increase the sales of a high-involvement product?
A)creating advertisements that give consumers all the necessary information to make the purchase decision
B)focusing on the package design of the product so that it will be eye-catching and easily recognized on the store shelf
C)linking the product to a lower-involvement issue to create publicity
D)offering coupons, cents-off deals, and two-for-one offers on the product

Question

Quizplus · Accepted Answer

High-involvement products require more information for consumers to make a purchase decision. Therefore, creating advertisements that provide all the necessary information can help consumers make an informed decision and increase sales. Option B focuses on packaging, which may not be enough to persuade consumers to buy a high-involvement product. Option C suggests creating publicity, but it does not provide information to consumers. Option D may help to increase sales, but it does not address the need for more information for high-involvement products.

Which of the Following Strategies Is a Marketing Manager Most