Your supervisor has instructed you to conduct a marketing research effort that will determine how your company's business customer demographics have changed. You have also been instructed to use primary data. Which of the following is a way of gathering primary data?
A)gather data from Standard & Poor's General Information File
B)develop a mail survey to study your primary market
C)employ studies done by Industry Canada
D)make sure you locate Internet information by using a search engine

Question

Quizplus · Accepted Answer

Developing a mail survey to study your primary market is a way of gathering primary data, as it involves collecting information directly from the target audience. The other options do not involve collecting data in a direct manner from the specific target audience mentioned in the prompt.

Your Supervisor Has Instructed You to Conduct a Marketing Research