Mail surveys can provide more thoughtful replies than other research methods can, but they often produce low response rates. Why is this an important consideration?
A)Thoughtful replies are harder to quantify and are, therefore, of less value.
B)The respondents may elaborate too much on their responses.
C)Prodding the respondents to elaborate on their answers is time consuming.
D)Certain members of the population are more likely to respond to mail surveys than others.

Question

Quizplus · Accepted Answer

The low response rates in mail surveys can lead to bias in the data collected, as certain members of the population may be more likely to respond than others. This can limit the generalizability of the findings and make it difficult to draw accurate conclusions from the results.

Mail Surveys Can Provide More Thoughtful Replies Than Other Research