There is no effective way to prove the legality of wood from places like Indonesia,where as much as 80 percent is cut illegally.Retailers like The Home Depot do not want to sell timber from illegally logged forests,even though the demand is great for timber from rainforests.To prove an interest in preserving rainforests,two Indonesian logging companies have developed a bar coding system,which proves the timber was legally acquired.What type of orientation is indicated by this focus on customers' needs?
A)market
B)supplier
C)sales
D)production

Question

Quizplus · Accepted Answer

The marketing concept,the foundation of a market orientation,holds that the needs and wants of both the customer and the firm be served.

There Is No Effective Way to Prove the Legality of Wood