What does the marketing concept involve?
A)focusing on customers' wants so that the organization can distinguish its product (or products)from the competitors' products
B)selling books at the highest prices that the market will bear with the idea of maximizing profits in the short run
C)selling as much product as possible under the assumption people will buy more goods and services if aggressive selling techniques are used
D)focusing on production in order to increase product quality and lower prices

Question

Quizplus · Accepted Answer

The marketing concept involves understanding and meeting customers' needs and wants in order to differentiate your product from competitors' products. This approach focuses on creating long-term customer relationships and providing value to customers, rather than just maximizing short-term profits. B, C, and D do not accurately describe the marketing concept.

What Does the Marketing Concept Involve