Canon Computer Products has improved the efficiency and productivity of its plant,which manufactures printing technology.For the new fiscal year,the company projects a production increase of 25 percent.It has instructed its sales force to aggressively distribute and promote its printers.The CEO is sure the market will absorb more product if the sales force is determined and assertive.What sort of orientation does Canon appear to have?
A)market
B)production
C)sales
D)customer

Question

Quizplus · Accepted Answer

A sales orientation is based on the belief that people will buy more goods and services if aggressive sales techniques are used.

Canon Computer Products Has Improved the Efficiency and Productivity of Its