Question 1

E-Way is an electronics company that is developing a new cell phone that will be released in the market soon. Which of the following, if true, would strengthen the argument that the company should use social media to promote the new cellphone?

Accepted Answer

The fact that E-Way's last two releases received a lot of criticism from consumers does not strengthen the argument that the company should use social media to promote the new cellphone. The fact that one of E-Way's rival companies had used social media successfully to advertise its new product does not strengthen the argument that E-Way must do the same. The fact that the production team overshot the budget and the marketing team has low funds does strengthen the argument that E-Way should use social media to promote the new cellphone as it is cheaper. The fact that the target consumers for the cellphone are not restricted to any demographic category does not strengthen the argument in favor of E-Way using social media for advertising the new product. The fact that the company has a tightly integrated production and distribution mechanism does not strengthen the argument that E-Way must use social media to advertise the new product.

Question 2

Which of the following is not a recommendation to writing e-mails?

Accepted Answer

All are suggestions for writing e-mails except it is recommended to use bullets points, not avoid them.

Question 3

Which of the following is true regarding social networking?

Accepted Answer

In a desire to maintain control over employee use of social networking for professional purposes, many organizations have developed their own in-house social networking applications.

Question 4

Discuss the use of social media websites in business settings.

Accepted Answer

The answer of Discuss the use of social media websites...

Question 5

Facebook is a hybrid social networking service that allows users to post microblog entries or tweets to their subscribers about any topic, including work.

Accepted Answer

Twitter is a hybrid social networking service that allows users to post microblog entries or tweets to their subscribers about any topic, including work.

Question 6

What are the benefits and drawbacks of e-mail?

Accepted Answer

The answer of What are the benefits and drawbacks of...

Question 7

Explain how the grapevine functions and why it exists in organizational communication.

Accepted Answer

The answer of Explain how the grapevine functions and why...

Question 8

How would you relate the concepts of wheel network and information overload?

Accepted Answer

The answer of How would you relate the concepts of...

Question 9

Sixty-five percent of all remote meetings are done via audio only.

Accepted Answer

You might assume people prefer videoconferencing to conference calling since video offers a more nearly "live" experience, but 65% of all remote meetings are done via audio only. For reasons not clearly understood besides some people's reluctance to be on camera, the time people spend on audio-only calls may be growing almost 10 percent per year.

Question 10

Which of the following communication channels provides the lowest information richness?

Accepted Answer

Rich communication channels can (1) handle multiple cues simultaneously, (2) facilitate rapid feedback, and (3) be very personal. Impersonal written media such as formal reports and bulletins rate lowest in richness.

Question 11

Social networking is a tool for prospective employees, hiring managers, and employees.

Accepted Answer

Social networking has become a tool for prospective employees, hiring managers, employees, and human resource divisions. Some of the modes of communication may be appropriate for business application (such an organization's Facebook page) but many are not. Research has found that none of the world's 50 most profitable companies' CEOs are using Facebook.

Question 12

Communicating through e-mail provides ________.

Accepted Answer

E-mail is not the best way to communicate negative messages. It's time-consuming nature, limited possibility to express emotions, and privacy concerns are other drawbacks.

Question 13

Voice refers to the ability to contribute words of value to the meeting or other forum in the workplace.

Accepted Answer

Good interpersonal communication is key to making meetings effective. Voice refers to the ability to contribute words of value to the meeting or other forum in the workplace.

Question 14

Which of the following types of electronic communications is used to communicate by posting status updates, videos, and photos?

Accepted Answer

Social networking has become a tool for prospective employees, hiring managers, employees, and human resources divisions. Facebook has more than 1.44 billion active users per month and it's important to remember in business that users can send messages to other users either by posting on their walls (public), sending messages, or setting up chats (private). They can also communicate with multiple other users ("friends") by posting status updates, videos, and photos.

Question 15

Which of following is true regarding text messaging?

Accepted Answer

Text messaging is similar to instant messaging in that both are synchronous technologies, but text messaging is usually done via cellphone and often as a real-time alternative to phone calls. The guidelines for business use of texting are still evolving.

Question 16

A(n) ________ is a web site about a single person or company.

Accepted Answer

A blog (web log) is a web site about a single person or company.

Question 17

Which of the following communication channels provides the highest information richness?

Accepted Answer

Rich communication channels can (1) handle multiple cues simultaneously, (2) facilitate rapid feedback, and (3) be very personal. Face-to-face conversation scores highest in channel richness because it transmits the most information per communication episode.

Question 18

When using e-mail in a business setting, you should ________.

Accepted Answer

The benefits of e-mail messages are obvious: they can be written, edited, sent, and stored quickly and cheaply. When writing e-mails, give a greeting/salutation, keep sentences, paragraphs, and thoughts short, however, don't be curt. Don't use text language. Check your spelling and when people write back, reply within 24 hours.

Question 19

When you need to gauge the receptivity of a recipient, which type of communication is best?

Accepted Answer

When you need to gauge the receiver's receptivity, oral communication is usually the better choice. It allows you see the receiver's reaction to each idea you are proposing.

Question 20

Europe has the world's largest number of social media users.

Accepted Answer

Asia has the world's largest number of social media users, and apps play a large role in that part of the world through Line(Japan), WeChat (China), and Kakao (South Korea).

Quiz 11: Communication