Harrison Corp. wants to raise its level of service to enhance customer experience. The board of directors send out an email containing a message of encouragement directed toward the employees. In the context of formal communication channels, this scenario illustrates _____.
A) downward communication
B) upward communication
C) horizontal communication
D) lateral communication

Question

Quizplus · Accepted Answer

The scenario describes a message being sent from the board of directors (higher level) to the employees (lower level), which is an example of downward communication.