In the context of the BCG matrix, which of the following businesses would be classified as a star?
A) PrimeSmart, a smartphone manufacturer that is the market leader in a rapidly growing industry
B) RainTech, an electronics company that is struggling for market share in a fast-growing industry
C) HappyTot, a children's toy company that has been earning steady profits in a slow-growing industry
D) RigsWheels, a tire manufacturer that has negligible market share in a slow-growing industry

Question

Quizplus · Accepted Answer

A star business is one that has high market share in a rapidly-growing industry. PrimeSmart fits this criteria as a smartphone manufacturer that is the market leader in a rapidly growing industry. RainTech is struggling for market share and would likely be classified as a question mark in the BCG matrix. HappyTot may be considered a cash cow if it is earning steady profits in a slow-growing industry, and RigsWheels would likely be classified as a dog if it has negligible market share in a slow-growing industry.

In the Context of the BCG Matrix, Which of the Following