According to the Boston Consulting Group (BCG) matrix, _____ are companies that have a small share of a fast-growing market.
A) question marks
B) cash cows
C) stars
D) dogs

Question

Quizplus · Accepted Answer

In the BCG matrix, "question marks" are companies or business units with a small market share in a high-growth market. They have the potential to grow but require significant investment to increase market share.

According to the Boston Consulting Group (BCG) Matrix, _____ Are