________ strategy customizes the product offering to local demands and increases the value of that product in the local market.
A) A transnational
B) A global standardization
C) An international
D) A localization

Question

Quizplus · Accepted Answer

A localization strategy is most appropriate when there are substantial differences across nations with regard to consumer tastes and preferences, and where cost pressures are not too intense. By customizing the product offering to local demands, the firm increases the value of that product in the local market.

________ Strategy Customizes the Product Offering to Local Demands and Increases