A firm that is pursuing ________ strategy is simultaneously trying to achieve low costs through location economies, economies of scale, and learning effects; and trying to differentiate its product offering across geographic markets.
A) a global customization
B) an international
C) a localization
D) a transnational

Question

Quizplus · Accepted Answer

Firms that pursue a transnational strategy are trying to simultaneously achieve low costs through location economies, economies of scale, and learning effects; differentiate their product offering across geographic markets to account for local differences; and foster a multidirectional flow of skills between different subsidiaries in the firm's global network of operations.

A Firm That Is Pursuing ________ Strategy Is Simultaneously Trying