When the firm simultaneously faces both strong cost pressures and strong pressures for local responsiveness, the ideal strategy to follow is the ________ strategy.
A) global standardization
B) localization
C) transnational
D) international

Question

Quizplus · Accepted Answer

Sometimes a firm simultaneously faces both strong cost pressures and strong pressures for local responsiveness. How can managers balance the competing and inconsistent demands such divergent pressures place on the firm? According to some researchers, the answer is to pursue what has been called a transnational strategy.

When the Firm Simultaneously Faces Both Strong Cost Pressures and Strong