The total number of product lines that the company offers is the:
A)product length.
B)product width.
C)product depth.
D)product assortment.

Question

Quizplus · Accepted Answer

The product width is the total number of product lines the company offers. The text uses Unilever to illustrate this principle. Unilever has product lines that include culinary products, frozen foods, ice cream, tea, margarine, etc. giving Unilever and extensive product width.

The Total Number of Product Lines That the Company Offers