The complete assortment of the products that a company offers to its target international consumers is the
A)product width.
B)product mix.
C)product depth.
D)product assortment.

Question

Quizplus · Accepted Answer

Most multinational corporations tend to have both local and global brands that they nurture through their life cycle. The international product mix is the complete assortment of the products that a company offers to its target international consumers, and it has a number of important dimensions.

The Complete Assortment of the Products That a Company Offers