Question 1

Which of the following is NOT a formal method used by national governments to restrict or impede entrance of international firms in the local market?

Accepted Answer

By definition, consumers are not a governmental entity. The other methods are government barriers to entry.

Question 2

A firm engaged in ____________________ marketing could be involved in exporting indirectly, through orders from international clients, or directly.

Accepted Answer

The answer of A firm engaged in ____________________ marketing could...

Question 3

High domestic product development costs:

Accepted Answer

Because product development costs are high and because of shrinking product life cycles, many companies choose to extend the life cycle of the product by selling it in other markets.

Question 4

Competitors erect entry barriers by:

Accepted Answer

While competition can be a driver of internationalization, competitors can also erect barriers to new entrants in a market. They often do so by employing strategies such as blocking channels of distribution, binding retailers into exclusive agreements, slashing prices temporarily to prevent product adoption, or engaging in an advertising blitz that could hurt a company's initial sales in a market.

Question 5

McDonald's has a(n) ____________________ philosophy when it comes to internationalization.

Accepted Answer

The answer of McDonald's has a(n) ____________________ philosophy when it...

Question 6

Firms with a regiocentric or geocentric orientation are guided by a ______________________________ concept.

Accepted Answer

The answer of Firms with a regiocentric or geocentric orientation...

Question 7

____________________ marketing activities require a substantial focus on international consumers in a particular country or countries.

Accepted Answer

The answer of ____________________ marketing activities require a substantial focus...

Question 8

Which of the following is a technique used by members of the World Trade Organization to restrict trade to bypass traditional barriers to trade not permitted by the WTO?

Accepted Answer

One of the WTO's purposes (along with GATT) is to reduce tariffs. For this reason members use non-tariff barriers. Thus, tariffs are not a common restriction among WTO members.

Question 9

A company engaging in ______________________________ has the least commitment to international marketing.

Accepted Answer

The answer of A company engaging in ______________________________ has the...

Question 10

____________________ marketing involves marketing activities across different countries without focusing primarily on national or regional segmentation.

Accepted Answer

The answer of ____________________ marketing involves marketing activities across different...

Question 11

The FIRST step to minimizing the impact of the self-reference criterion is:

Accepted Answer

Training the employee should occur after selecting the appropriate person for the job. Repatriation is not directly related to the self-reference criterion. Limiting the expatriate's exposure to his or her own-country nationals is not advised.

Question 12

Firms with an ____________________ orientation are guided by a domestic market extension concept.

Accepted Answer

The answer of Firms with an ____________________ orientation are guided...

Question 13

The cigarette industry is either in the late maturity stage, or in the decline stage in industrialized countries. By entering emerging markets where cigarettes are in the growth stage, the industry is

Accepted Answer

The cigarette industry is in either the late maturity stage or in the decline stage in many industrialized countries. By entering emerging markets where cigarettes are in the growth stage and consumers have increasing purchase power, such as China, India, and Central and Eastern Europe, the cigarette industry is in fact prolonging its products' life cycle.

Question 14

Disney has adopted a(n) ____________________ philosophy in its international operations.

Accepted Answer

The answer of Disney has adopted a(n) ____________________ philosophy in...

Question 15

When doing business in Latin America, a good marketing manager knows that:

Accepted Answer

Of the choices, only option D is discussed in chapter 1. Latin America is a polychronic and high context culture. This causes meetings to have irregular starting times so it is rare to start a meeting on time and in social settings it is even considered rude to show up "on time". The high context forces individuals to understand the context behind what is being said. Finally, the pork & alcohol restriction occurs in Muslim countries. It is not common in Latin American countries.

Question 16

The objective of a(n) ____________________ company is most often to achieve a position as a low-cost manufacturer and marketer of its product line.

Accepted Answer

The answer of The objective of a(n) ____________________ company is...

Question 17

An example of psychological obstacle to internationalization is

Accepted Answer

Fear of an unknown international environment or of local business practices may keep the company from international engagement.

Question 18

Example(s) of obstacles to internationalization can be:

Accepted Answer

Companies attempting to establish and maintain an international presence are likely to encounter obstacles to internationalization. Such obstacles can be financial in nature: The company might not have the finances to expand beyond national frontiers. Others are psychological: Fear of an unknown international environment or of local business practices may keep the company from international engagement.

Question 19

Firms with a ____________________ orientation are guided by a multidomestic market concept.

Accepted Answer

The answer of Firms with a ____________________ orientation are guided...

Question 20

"Individuals' conscious or unconscious reference to their own national culture, to home-country norms, values, as well as to their knowledge and experience, in the process of making decisions in the host country" is the definition of:

Accepted Answer

An impediment to adaptation is the self-reference criterion, defined as individuals' conscious or unconscious reference to their own national culture, to home-country norms, values, as well as to their knowledge and experience, in the process of making decisions in the host country.

Quiz 1: Scope, Concepts, and Drivers of International Marketing