The EPRG Framework of international orientation stands for:
A)economics, psychographics, regulations, & geographics
B)enter, produce, react, & group
C)ethnicity, polychronic, regulations, & global expansion
D)ethnocentric, polycentric, regiocentric, & geocentric

Question

Quizplus · Accepted Answer

Companies' philosophies on international involvement can be described, based on the EPRG Framework as ethnocentric, polycentric, regiocentric, and geocentric.This is found in "The EPRG Framework and International Marketing Concepts" section (1-3)

The EPRG Framework of International Orientation Stands For