Marlboro's primary defensive marketing strategy in foreign countries is to decrease prices by as much as one-third.

Question

Quizplus · Accepted Answer

With heavy competition from new and lesser-known brands in Asia, Central and Eastern Europe, and North Africa and the Middle East, Marlboro created a strong defensive strategy for its cigarettes: It slashed prices by as much as a third and advertised heavily anywhere it was legal to do so, especially on billboards in the center of different capital cities and towns in the provinces.This is found in the “International Competition” section (1-5c).

Marlboro's Primary Defensive Marketing Strategy in Foreign Countries Is to Decrease