Based on Kahneman and Tversky's investigations into the effects of framing on decision making, you should recommend that a dairy firm that wants to market its cheese to individuals following a low-fat diet should advertise its cheese as:
A)being 95% fat free
B)having only 5% fat
C)being 95% fat free, with only 5% fat
D)being locally made, with no reference to fat content

Question

Quizplus · Accepted Answer

Kahneman and Tversky's research into decision-making and prospect theory suggests that framing effects significantly influence choices. Presenting information in a positive frame (95% fat free) alongside specific information (only 5% fat) can make the product more appealing to consumers by highlighting its low-fat content in a positive light, thus appealing to those on a low-fat diet more effectively than merely stating the fat content or not mentioning it at all.

Based on Kahneman and Tversky's Investigations into the Effects of Framing