A sales representative from an investment company is trying to convince a young couple to invest in a mutual fund.He will probably be most successful if he:
A)stresses that the fund has only lost money in 1 of the past 10 years
B)mentions the names of other people in the neighborhood who have invested
C)stresses that the fund has had solid returns in 9 of the past 10 years
D)leaves a detailed prospectus and asks the couple to call him when they have decided

Question

Quizplus · Accepted Answer

By stressing that the fund has had solid returns in 9 of the past 10 years, the sales representative is providing evidence of the fund's consistent performance and reliability, which is likely to be appealing to potential investors. Option A only emphasizes one positive point (losing money in only one year), while Option B relies on social proof (mentioning other investors), which may not necessarily be persuasive to the couple. Option D is also not likely to result in a successful sale, as it puts the onus on the couple to follow up and make a decision without any additional guidance or persuasion.

A Sales Representative from an Investment Company Is Trying to Convince