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ScranTone Is a Paper Mill and Supplier Serving the Upper

Question 64

Multiple Choice

ScranTone is a paper mill and supplier serving the Upper Midwest.Since the commercial paper market is saturated,the only room for growth is to expand existing accounts or to win over competitors' accounts.Kevin Salazar is a sales representative who has gotten another meeting with the head of purchasing for the copy centers at a large university system,who has been buying from ScranTone's main competitor for three years,since a month after Kevin's last presentation to the buyer.
-Which Need-Satisfaction Strategy does Kevin use?


A) canned
B) persuasion
C) informative
D) reminder
E) adaptive

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