A customer will buy one product instead of another because of the:
A)product buying motive
B)patronage buying motive
C)rational buying motive
D)emotional buying motive
E)systems buying motive

Question

Quizplus · Accepted Answer

A product buying motive refers to the specific reasons or benefits that make a customer choose one product over another, such as features, quality, or price.

A Customer Will Buy One Product Instead of Another Because