A purchase based on the result of an objective review of available information is a(n):
A)product buying motive
B)patronage buying motive
C)rational buying motive
D)emotional buying motive
E)stable buying motive

Question

Quizplus · Accepted Answer

A purchase based on an objective review of available information is a rational buying motive. Rational buying motives are based on logical reasons, such as product features or benefits, and are not influenced by emotions or personal preferences.

A Purchase Based on the Result of an Objective Review