Which of the following statements about trade shows as a source of prospecting is false:
A)it is harder to close a sale at a trade show because customers can do a lot of comparison shopping
B)visitors to a trade show tend to be qualified buyers
C)there are a large number of people from a common industry
D)it is possible to demonstrate the newest products
E)they are a cost effective source to make contacts in a short period of time

Question

Quizplus · Accepted Answer

While it is true that customers can do comparison shopping at a trade show, it is not necessarily harder to close a sale. In fact, trade shows can provide an opportunity to showcase a product or service in a way that can lead to sales.

Which of the Following Statements About Trade Shows as a Source