Which one of the following efforts is used by progressive marketers to improve the quality of the prospecting process?
A)increase the use of cold calling to identify prospects
B)avoid the temptation to develop quality standards that might interrupt the steady supply of prospects
C)shorten the sales cycle by quickly determining which of the new prospects are qualified prospects
D)increase the use of telemarketing to identify prospects
E)reduce the number of prospects who "board the Ferris wheel"

Question

Quizplus · Accepted Answer

Shortening the sales cycle and quickly determining the qualified prospects can help improve the quality of the prospecting process. Increasing cold calling, telemarketing, or reducing the number of prospects who "board the Ferris wheel" may help in identifying prospects, but it may not improve the quality of the prospects or the prospecting process. Avoiding quality standards can also lead to a large number of unqualified prospects, further hindering the effectiveness of the process.

Which One of the Following Efforts Is Used by Progressive