When selling new and emerging products,the emphasis of the product strategy should be on:
A)brand comparisons.
B)developing relationships with customers.
C)removing cognitive dissonance about the new product.
D)creating desire for the new product.
E)managing expectations about the new product.

Question

Quizplus · Accepted Answer

When selling new and emerging products, the emphasis of the product strategy should be on creating desire for the new product. This is because such products are new to the market and customers may not be aware of their existence or value proposition. Therefore, the product strategy should be focused on generating interest and excitement about the product and highlighting its unique features and benefits. This can be done through various marketing and promotional activities, such as advertising, social media campaigns, product demonstrations, and influencer partnerships. The other choices may also be important, but creating desire for the new product is the most critical factor for success.

When Selling New and Emerging Products,the Emphasis of the Product