The objective of developing a positioning strategy is:
A)maximize product visibility in the market.
B)to minimize purchase risks.
C)to encourage brand name recall.
D)to gain competitive advantage.
E)to maximize customer satisfaction.

Question

Quizplus · Accepted Answer

The objective of developing a positioning strategy is to gain a competitive advantage in the market. By differentiating the product from competitors and identifying a unique value proposition, the company can gain a stronger position in the market and attract more customers. Maximizing visibility, minimizing purchase risks, encouraging brand name recall, and maximizing customer satisfaction are all important goals, but they are not the primary objective of a positioning strategy.

The Objective of Developing a Positioning Strategy Is