When Melanie sells new innovative products,she is often faced with the challenge of:
A)developing a new sales presentation.
B)gathering competitive information.
C)gathering product information.
D)creating a new level of expectation.
E)lowering the price.

Question

Quizplus · Accepted Answer

When selling new innovative products, Melanie may need to create a new level of expectation for her customers, as they may not be familiar with the product or its benefits. This can be a challenge, but it is important for her to effectively communicate the unique value proposition of the product in order to generate interest and sales. Developing a new sales presentation and gathering product and competitive information may also be important tasks, but creating a new level of expectation is likely the most critical challenge. Lowering the price may not be a sustainable solution and could devalue the product.

When Melanie Sells New Innovative Products,she Is Often Faced with the Challenge