When Jennifer makes decisions,engages in activities,and communicates with the purpose to create and maintain her firm's intended product concept in her customer's mind,she is engaging in:
A)brand imaging.
B)relationship positioning.
C)product management.
D)product positioning.
E)relationship management.

Question

Quizplus · Accepted Answer

Jennifer is engaging in product positioning, which involves creating and maintaining a specific image of a product in the minds of consumers relative to competitive offerings. This is achieved through a combination of marketing strategies and communication tactics aimed at highlighting the unique features and benefits of the product.

When Jennifer Makes Decisions,engages in Activities,and Communicates with the Purpose