Changing the order in which a product is demonstrated in a particular sales presentation is an example of:
A)personal decision
B)marketing decision
C)consultative selling
D)strategic decision
E)tactical decision

Question

Quizplus · Accepted Answer

Changing the order in which a product is demonstrated in a sales presentation is a tactical decision. It is a small-scale decision made to achieve a specific goal in the short-term. It is not a personal decision as it impacts the overall sales strategy. It may not necessarily be a marketing decision as it can also be made by sales professionals. It is also not a consultative selling or strategic decision as it does not involve a long-term planning or relationship-building with the customer.

Changing the Order in Which a Product Is Demonstrated in a Particular