When Henri Bouchard was first hired by Mitu Corp.as a sales representative in 1972,the company indicated that it was moving towards the marketing concept.Henri understood this to mean Mitu Corp:
A)made mid-priced products and marketed them to end consumers.
B)was producing high quality brochures assisting its sales force in marketing their products.
C)was starting to focus in on what its customers were looking for in its products.
D)as a sales rep,he could do whatever was necessary to get a customer to buy his products.
E)was improving production methods to improve its ability to market its products.

Question

Quizplus · Accepted Answer

The marketing concept is focused on understanding and meeting the needs and wants of customers. Therefore, if Mitu Corp. is moving towards the marketing concept, it means they are starting to focus on what their customers are looking for in their products. This aligns with choice C. The other choices do not necessarily align with the marketing concept.

When Henri Bouchard Was First Hired by Mitu Corp