Question 1

Specification of information needed is one of the components of the marketing research problem.

Accepted Answer

The answer of Specification of information needed is one of...

Question 2

Research questions are refined statements of the specific components of the problem.

Accepted Answer

Research questions are focused and specific statements that capture the key elements of the research problem. They help guide the research process and provide a clear direction for the study.

Question 3

In graphical models, the variables and their relationships are stated in prose form.

Accepted Answer

In graphical models, the variables and their relationships are represented graphically with nodes and edges, not in prose form.

Question 4

By focusing on each component of the problem, the research questions and hypotheses, the researcher can determine what information should be obtained.

Accepted Answer

By breaking down the problem and identifying the research questions and hypotheses, the researcher can determine what data and information they need to collect in order to answer those questions and test those hypotheses.

Question 5

Focusing on the underlying causes of a problem is a characteristic of the marketing research problem.

Accepted Answer

Focusing on the underlying causes of a problem is a key characteristic of the marketing research problem. Identifying the root cause of a problem helps in formulating effective solutions to address it.

Question 6

A theory is a conceptual scheme based on foundational statements, which are assumed to be true.

Accepted Answer

This is the definition of a theory.

Question 7

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a hypothesis.

Accepted Answer

This statement is true. A hypothesis is an educated guess or prediction about a relationship between variables that can be tested through research.

Question 8

Graphical models explicitly specify the strength and direction of relationships among variables, usually in equation form.

Accepted Answer

Graphical models use visual representations, such as graphs or diagrams, to display relationships among variables. They do not typically include equations. However, graphical models can be used in conjunction with statistical models that do involve equations.

Question 9

Many international marketing efforts fail because a problem audit is not conducted prior to entering the foreign market, and the relevant environmental factors are not taken into account.

Accepted Answer

Conducting a problem audit and considering environmental factors are crucial steps in successful international marketing efforts. Failure to do so can result in unsuccessful outcomes.

Question 10

Graphical models are particularly helpful in conceptualizing an approach to the problem.

Accepted Answer

Graphical models provide a visual representation of the relationships between variables and can aid in understanding the problem and developing a solution approach.

Question 11

According to the text, the marketing research problem is information-oriented.

Accepted Answer

The text mentions that the marketing research problem is related to the lack of information about customers, their preferences, and reasons for purchasing. Therefore, it is information-oriented.

Question 12

Each specific component of the marketing research problem should be further refined by developing one or more research questions and associated hypotheses.

Accepted Answer

Each specific component of the marketing research problem should be further refined by developing one or more research questions and associated hypotheses to establish a clear understanding of the problem and to guide the research process.

Question 13

A marketing research problem asks what information is needed and how it should be obtained.

Accepted Answer

A marketing research problem is defined as a statement about an area of concern, a condition to be improved upon, a difficulty to be eliminated, or a troubling question that exists in scholarly literature, in theory, or in practice that points to the need for meaningful understanding and deliberate investigation. Once the problem is identified, the next step is to determine what information is needed to solve the problem and how it should be obtained.

Question 14

Specification of information needed is one of the components of the approach to the problem.

Accepted Answer

Specification of information needed is a crucial component of problem-solving, as it helps in identifying the relevant data necessary to develop an effective solution.

Question 15

An analytical model consists of a set of variables related in a specified manner to represent all or a part of some real system or process.

Accepted Answer

This statement is true. An analytical model includes a set of variables that are related in a specific way to represent a real system or process.

Question 16

Hypotheses are statements about proposed relationships rather than merely questions to be answered.

Accepted Answer

Hypotheses are statements that propose a relationship between variables or phenomena. They are not just questions that need answers.

Question 17

An unproven statement or proposition about a factor or phenomenon that is of interest to the researcher is called a theory.

Accepted Answer

The answer of An unproven statement or proposition about a...

Question 18

Determining the impact on sales and profits of various levels of price changes is an issue that would be addressed in a management decision problem.

Accepted Answer

The answer of Determining the impact on sales and profits...

Question 19

Focusing on the underlying causes of a problem is a characteristic of a management decision problem.

Accepted Answer

The answer of Focusing on the underlying causes of a...

Question 20

Unbiased evidence that is supported by empirical findings is called objective evidence.

Accepted Answer

This is correct. Objective evidence is any evidence that is factual and unbiased, supported by empirical findings, and/or measurable. It is the opposite of subjective evidence, which is based on personal opinions or beliefs.

Quiz 2: Defining the Marketing Research Problem and Developing an Approach