The basic objective of a _____ is to develop a continuous monitoring system that provides data designed to help answer key questions about the opportunities and threats to each SBU.
A)management control
B)marketing evaluations system
C)contingency plan
D)strategic control system

Question

Quizplus · Accepted Answer

The description fits the definition of a strategic control system, which focuses on monitoring and evaluating the progress of each strategic business unit (SBU) to address opportunities and threats. Management control pertains to monitoring the overall performance of the organization and its departments, while a marketing evaluation system focuses specifically on marketing activities. A contingency plan is a set of actions to be taken in case of unexpected events.

The Basic Objective of a _____ Is to Develop a Continuous