_____ refer to the product attributes which customers use to evaluate the quality of a company's relationship with them.
A)Operating measures.
B)Choice criteria.
C)Contribution criteria.
D)Direct criteria.

Question

Quizplus · Accepted Answer

Choice criteria are the product attributes that customers use to evaluate the quality of a company's relationship with them. Operating measures refer to factors such as cost and efficiency, contribution criteria relate to the company's contribution to society, and direct criteria are the actual features of the product itself.

_____ Refer to the Product Attributes Which Customers Use to Evaluate