Measures relating to customer preferences and satisfaction are essential as:
A)they are the main financial indicators.
B)an early warning of impending problems and opportunities.
C)they tell the marketing manager what the profitability has been in the past.
D)they provide the marketing manager with a benchmark.

Question

Quizplus · Accepted Answer

Customer preferences and satisfaction measures act as an early warning system for impending problems and opportunities. This allows the marketing manager to address any issues before they become too big or capitalize on opportunities before competitors do. While they can provide a benchmark for performance, they are not the main financial indicators and do not necessarily indicate past profitability.

Measures Relating to Customer Preferences and Satisfaction Are Essential As