The key issues section of annual marketing plan specifies the goals to be accomplished in terms of sales volume,market share,and profit.

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The key issues section of an annual marketing plan typically outlines the main challenges and obstacles the business faces in achieving its marketing objectives, rather than specifying the goals themselves. Goals in terms of sales volume, market share, and profit are usually detailed in the objectives section of the plan.

The Key Issues Section of Annual Marketing Plan Specifies the Goals