Question 1

Barriers to entry on the web are low and most good ideas can be quickly imitated.

Accepted Answer

On the web, anyone can easily create a website or app, and there are millions of businesses and individuals with similar ideas. This makes imitation and competition very prevalent, and puts pressure on companies to constantly innovate and differentiate themselves in order to stand out.

Question 2

Making information,goods,or services available on the web is of little use if the people to whom those flows are directed lack web access.

Accepted Answer

This statement is true as without web access, people will not be able to benefit from the information, goods or services available on the web.

Question 3

Daffodil Inc. ,an on-line floral company allows users to enter family and friends' birthdays and anniversaries,so that users can be reminded to send gifts throughout the year.Which of the following techniques is being used by Daffodil Inc.?
A)Customization
B)Categorization of choice
C)Rules-based personalization
D)Disintermediation

Accepted Answer

Rules-based personalization is being used by Daffodil Inc. by allowing users to enter their family and friends' birthdays and anniversaries so that the users can be reminded to send gifts throughout the year. This form of personalization uses a set of predefined rules to personalize the experience of the user.

Question 4

Customers' experiences with goods and some services do not end until the products are consumed,returned,or disposed of.

Accepted Answer

This statement is true. Customers' experiences may continue even after the purchase, depending on factors such as the product's durability, effectiveness, and ease of disposal.

Question 5

With which of the following technologies can syndicated content can be fed to users having preferences for such content?
A)Really Simple Syndication
B)Data portability
C)Mash-up
D)Bullet Board System

Accepted Answer

Really Simple Syndication (RSS) is a technology used for distributing content, such as news articles or blog posts, from a variety of sources to users who have expressed interest in that content. RSS feeds allow users to subscribe to content and receive updates in real-time, making it an ideal technology for syndicating content. Data portability, mash-ups, and bullet board systems are not specifically designed for syndication of content.

Question 6

Dotsandlines.com,a website that sells art,craft,and photographs,tracks the photographs and art pieces a person orders,compares them to purchases of others,and recommends some of the items available that he/she may like.This implies that the website is using _____.
A)collaborative filtering
B)rules-based personalization
C)customization
D)disintermediation

Accepted Answer

The website is using collaborative filtering, which is a technique of predicting a user's preference based on other users' preferences who have similar purchase history.

Question 7

In a class of 10 students,two of the students owned cell phones.Hence,only these two students could send text messages to each other in the class.A few days later,two more students got their own cell phones.This increased the habit of texting via phones.In a few months' time,all the students in the class got cell phones and thus,cell phones became more valuable in their class.Which of the following phenomena had occurred in the class?
A)Network internality
B)Network externality
C)Supply side economies of scale
D)Negative network effect

Accepted Answer

The phenomenon that occurred in the class is Network externality. It is because the value of owning a cell phone increased as more students got their own cell phones and started using them for texting. This is an example of positive network externality because the value of the network increased as more users joined it. Additionally, this led to a snowball effect where more students got cell phones, which further increased the value of the network.

Question 8

Which of the following occurs when a product becomes more valuable as the number of users increases?
A)Network internality
B)Negative network effect
C)Supply side economies of scale
D)Network externality

Accepted Answer

Network externality occurs when the value of a product increases as more people use it. This creates a positive feedback loop where as more people use the product, it becomes more valuable, attracting even more users.

Question 9

Web integration is the equivalent of having a team of marketing researchers follow customers through a bricks-and-mortar retail store.

Accepted Answer

Web integration involves combining various web-based systems and tools to create a seamless online experience, rather than tracking customer behavior in a physical store.

Question 10

Most tangible goods and many services can easily be transmitted digitally.

Accepted Answer

Tangible goods, by definition, are physical items that cannot be digitally transmitted because they require physical delivery. Many services, especially those that are not information-based, also cannot be transmitted digitally as they may require in-person interaction or manipulation of physical objects.

Question 11

The more time-critical the information,the less sensible it may be to invest in digital world applications.

Accepted Answer

Investing in digital world applications can actually be very beneficial for time-critical information, as it allows for faster communication and decision-making. High-speed internet, real-time data analysis, and instant messaging can all help facilitate the rapid dissemination and response to urgent information. Therefore, it is often sensible to invest in digital world applications for time-critical information.

Question 12

Web-based customer service applications should focus on cost-cutting,and not on customer service benefits.

Accepted Answer

Web-based customer service applications should focus on both cost-cutting and customer service benefits. Cutting costs is important, but the main goal of customer service applications is to improve the overall customer experience and satisfaction. By doing so, it can lead to increased customer loyalty and retention, ultimately resulting in long-term cost savings.

Question 13

The concept of coproduction provides insights into new ways to serve customers better.

Accepted Answer

Coproduction involves collaborating with customers to create and deliver goods and services that better meet their needs and preferences. This collaborative approach can lead to improved customer satisfaction and loyalty. Therefore, the statement is true.

Question 14

Cash flows and payments cannot be readily digitized.

Accepted Answer

Cash flows and payments can be digitized through various electronic payment systems, such as online banking, mobile payment apps, and cryptocurrency transactions.

Question 15

Videolove.com enables to share videos of songs,movie trailers,stage performances,etc. ,on their internet site.In the syndication process,what would Videolove.com be considered as?
A)Writer
B)Originator
C)Distributor
D)Receiver

Accepted Answer

Videolove.com would be considered a distributor as they are sharing and disseminating videos to their website users.

Question 16

Global Age,a newspaper website forms a collection of blogs from different blog pages of bloggers and uses them on its website.In the syndication process,what would the bloggers be considered as?
A)Middlepersons
B)Originators
C)Distributors
D)Receivers

Accepted Answer

The bloggers would be considered as the originators since they are the ones creating the content that is being collected and used by Global Age for syndication.

Question 17

A wildlife magazine conducts online photography contests and the collection of prize-winning entries of different participants is published on the official website.Which of the following elements is the magazine engaging in?
A)Customization
B)Syndication
C)Disintermediation
D)Information dissemination

Accepted Answer

The answer of A wildlife magazine conducts online photography contests...

Question 18

The sale of the same information to many customers,who then combine the information with information from other sources,and distribute it,is referred to as:
A)customization.
B)disintermediation.
C)syndication.
D)information dissemination.

Accepted Answer

Syndication refers to the practice of selling information to multiple customers, who then combine it with other information and distribute it. This is commonly seen in media industries, where syndicated content is sold to many newspapers or TV stations for distribution.

Question 19

Which of the following is NOT an element that characterizes many new-economy technologies?
A)Syndication of information
B)Decreasing returns to scale of network products
C)Possibility of instantaneous delivery
D)Global reach

Accepted Answer

Decreasing returns to scale is not a characteristic of new-economy technologies. Instead, increasing returns to scale is often observed due to network effects. Syndication of information, instantaneous delivery, and global reach are all commonly associated with new-economy technologies.

Question 20

A few companies have created a myth that the Internet is a self-service medium.

Accepted Answer

Some companies have created the myth that the Internet is a self-service medium, where customers can easily find all the information they need and complete transactions without any assistance. However, this is not always the case, and many websites still require customer support and assistance.

Quiz 14: Marketing Strategies for a Digitally Networked World

Barriers to entry on the web are low and most good ideas can be quickly imitated.

Making information,goods,or services available on the web is of little use if the people to whom those flows are directed lack web access.

Daffodil Inc. ,an on-line floral company allows users to enter family and friends' birthdays and anniversaries,so that users can be reminded to send gifts throughout the year.Which of the following techniques is being used by Daffodil Inc.?

Customers' experiences with goods and some services do not end until the products are consumed,returned,or disposed of.

With which of the following technologies can syndicated content can be fed to users having preferences for such content?

Dotsandlines.com,a website that sells art,craft,and photographs,tracks the photographs and art pieces a person orders,compares them to purchases of others,and recommends some of the items available that he/she may like.This implies that the website is using _____.

Which of the following occurs when a product becomes more valuable as the number of users increases?

Web integration is the equivalent of having a team of marketing researchers follow customers through a bricks-and-mortar retail store.

Most tangible goods and many services can easily be transmitted digitally.

The more time-critical the information,the less sensible it may be to invest in digital world applications.

Web-based customer service applications should focus on cost-cutting,and not on customer service benefits.

The concept of coproduction provides insights into new ways to serve customers better.

Cash flows and payments cannot be readily digitized.

Videolove.com enables to share videos of songs,movie trailers,stage performances,etc. ,on their internet site.In the syndication process,what would Videolove.com be considered as?

Global Age,a newspaper website forms a collection of blogs from different blog pages of bloggers and uses them on its website.In the syndication process,what would the bloggers be considered as?

A wildlife magazine conducts online photography contests and the collection of prize-winning entries of different participants is published on the official website.Which of the following elements is the magazine engaging in?

The sale of the same information to many customers,who then combine the information with information from other sources,and distribute it,is referred to as:

Which of the following is NOT an element that characterizes many new-economy technologies?

A few companies have created a myth that the Internet is a self-service medium.