Which of the following is true of web-based research?
A)It has a small response rate.
B)It is expensive and slow.
C)It is useful for qualitative and quantitative research.
D)There is no scope for growth of web-based research of customer insight.

Question

Quizplus · Accepted Answer

Web-based research can be used for both qualitative and quantitative research, making it a versatile tool for gathering insights from customers. It can also be cost-effective and faster than traditional methods. While there may be potential challenges with response rate and the need for continued growth, the statement that there is "no scope" for growth is incorrect.

Which of the Following Is True of Web-Based Research