Fiona loved the woolens made by Cuddle Inc.However she used to have problems buying them as there were very few retailers that sold Cuddle Inc.'s woolen products.Soon,she was able to buy them directly from the manufacturers,as they started to sell their products at HYPERLINK "http://www.cuddleinc.com/"www.cuddleinc.com.Which of the following techniques was used by Cuddle Inc.?
A)Global reach
B)Information highway
C)Syndication
D)Disintermediation

Question

Quizplus · Accepted Answer

Disintermediation is the process of eliminating intermediaries in a supply chain by allowing the manufacturers to sell their products directly to the end customers, thus reducing costs and improving efficiency. In this case, Cuddle Inc. began selling their products directly to customers through their website, bypassing traditional retailers and intermediaries.

Fiona Loved the Woolens Made by Cuddle Inc