What phenomenon allows marketers to reach customers directly over the Internet,without the expense or complication of distribution channels?
A)Global reach
B)Disintermediation
C)Information highway
D)Syndication

Question

Quizplus · Accepted Answer

Disintermediation refers to the removal of intermediaries or middlemen in the distribution chain. With the advent of the Internet, marketers can now bypass traditional distribution channels and reach customers directly, thereby reducing costs and complexity.

What Phenomenon Allows Marketers to Reach Customers Directly Over the Internet,without