Rupert was looking for a cereal with the following attributes: high protein,low fat and low sugar-high protein being the most important attribute.Energize Cereal had high protein,but was also high in fat and sugar.Bright Cereal had low protein,fat,and sugar.Rupert chose Energize Cereal.This indicates that Rupert used a _____ model in making his decision.
A)Fishbein
B)cost of search
C)compensatory
D)lexicographic

Question

Quizplus · Accepted Answer

Rupert prioritized high protein over other attributes, indicating he used a lexicographic model where he made his decision based on the most important attribute without compensating for the less desirable attributes of high fat and sugar in Energize Cereal.

Rupert Was Looking for a Cereal with the Following Attributes