Which of the following is the first step in the consumer's perceptual learning process?
A)Attention
B)Comprehension
C)Retention
D)Exposure

Question

Quizplus · Accepted Answer

Exposure is the first step in the consumer's perceptual learning process. It refers to the exposure of the consumer to stimuli, such as advertisements, products, or brand names. Without exposure, there can be no learning or perception.

Which of the Following Is the First Step in the Consumer's